The strength and beauty in what is natural.
Jewellery inspired by the timeless elegance of Nordic nature.
About us
The Brand
Drakenberg Sjölin designs pure and mindful jewellery inspired by the Nordic light and darkness, seasons of spring, autumn and the constant movement in nature. The design duos timeless design works just as well for the sophisticated as for the more fashion-oriented customer. But there is s mething more than just beautiful design, an intangible quality that is within the DNA of the brand. That of Andrea Drakenberg and Ellen Sjölins philosophy as much a part of Drakenberg Sjölins jewellery as the actual design.
After only a few years DRAKENBERG SJÖLIN has managed to established itself as one of the most influential jewelry brands on the Swedish market. The idea to capture the beauty in simplicity and the choice of combining classic Nordic elegance with a contemporary minimalist look is behind the success.
Nature inspired
The design process of a Drakenberg Sjölin jewellery begins with finding inspiration - we find it in moments in nature.
It might be waves rolling back and forth, opening buds, falling leaves in autumn, sunrays through the crown of the trees, wind playing in the surface of the lake or simply love. There are so many precious moments around us and we want to capture these moments and make them wearable.
In some cases, the inspiration is just that moment, in other cases the moment is in the design process itself. The basic component for this moment is a blank piece of paper, a pen, the present, creativity and time. To trust in the process itself is important, to give it time, just draw without thinking too much and the process will have its way.
The Founders
It all started when Andrea Drakenberg and Ellen Sjölin met in 2000 when they were living and working in New York City. They both loved the city pulse but also discovered a shared longing for the Scandinavian nature’s untouched elegance.
It was not until many years later, in 2009, when Andrea Drakenberg had completed her degree in silversmithing and jewellery design at Konstfack University College of Arts, Crafts and Design and Ellen Sjölin had a masters degree in economics from Linköping University, that they decided to capture that Nordic essence and make it wearable.
When given the question what the ultimate piece of jewellery is the design duo answered:
"It should lift a look, feel beautiful and comfortable
in every situation. It never goes out of fashion and can be
worn for life, and later on bring joy to next generations."
Brand Values
Timelessness
Nature is, despite its shifts in seasons and constant surprise, a symbol for timelessness. Where a leaf has grown and then fallen to the ground, a new leaf will grow again. It stands for endless change that never stops to evoke feelings. A piece of jewellery from Drakenberg Sjölin can be picked up and worn again and again, no matter where or when.
Thoughtfulness
A piece of jewellery is something personal and, if loved, will follow a person throughout life and then live on through next generations. Therefore jewellery has a history and says something about the wearer. For Drakenberg Sjölin it is important to put a lot of attentions into details, so that each piece of jewellery will be a comfortable, beautiful, uncomplicated and beloved friend to join you on the journey of life. Just like the intricate pattern of the leaf that keeps fascinating through out time.
Simplicity
There is a strength that shouldn’t be overworked or overstated. Strength in that which can stand on it’s own but also be a part of something bigger. A Drakenberg Sjölin jewellery should always add that little extra without overshadowing the wearer’s own personality.
Raw Elegance
When the effortless of nature’s asymmetry meets modern design philosophy a self-evident and urban naturalness emerges. Drakenberg Sjölin stands for raw elegance that combines classical with innovation.
The Collection
Crafted by hand and made from recycled 925 silver and recycled 18k gold adorned with diamonds, gemstones and freshwater pearls. The deliberate details with the asymmetrical shapes creates a raw elegance and a delicate balance in the expression of each piece. The jewelleries are designed for comfort and simplicity and breathes both strength and elegant fragility. They enunciate a strong and personal, yet an elegant and classical look depending on the bearers styling of choice.